Make Your Portal Relevant

Based on artificial intelligence, the Amdocs ChangingWorlds Personalized Mobile Portal enhances content relevance and optimizes the user experience, by making relevant content easier and faster to find.

At the core of the Amdocs ChangingWorlds Personalized Mobile Portal is a personalization engine that captures unrivaled subscriber intelligence. It automatically monitors the implicit behavior of online users and combines it with complimentary information like demographic profiles in order to build actionable preference profiles — without any input or actions required from the customer.

This rich subscriber intelligence is used to deliver a highly personalized experience in a range of scenarios, such as:

  • Adapting the mobile portal’s navigation structure to suit individual subscribers
  • Recommending relevant content and services
  • Conducting targeted marketing campaigns
  • Delivering personalized advertising
     

The result? Increased data ARPU and a better consumer experience.

 

Benefits

  • Provides a personalized experience with enhanced usability and portal stickiness
  • Stimulates portal traffic and increases data ARPU by up to 30%
  • Enhances subscriber awareness of relevant and interesting data services
  • Differentiates the portal offering and offers competitive advantage