MOST INNOVATIVE LEADERS
Amdocs Interactive expertise in commerce, partner collaboration, self-service and personalized portal solutions is reflected in the impressive collection of published and award-winning white papers.
Market Insight
Amdocs Interactive – Statement of Direction
This Statement of Direction will show, it is Amdocs Interactive’s strategy and vision to enable the world’s leading service providers not just to retain, but to expand their role in the evolving digital value chain. It is our mission to help them to maximize their return on their next-generation network investments by capitalizing on new business models and delivering highly personalized and profitable online experiences—any time, anywhere.
A Study of Relevance in Mobile Advertising
This Amdocs ChangingWorlds User Study shows that Amdocs ChangingWorlds Ad Signatures significantly increase the relevance of targeted advertising to mobile users when compared to other targeting techniques. The study, conducted in the ChangingWorlds’ Innovation Centre, examines how users responded to live advertising based on their demographic (CRM) and behavioral characteristics. In all, the actions of more than 200,000 users were analyzed over a 4 month period. Download the white paper to see the full results
How Service Providers can Reassert Themselves in the Off-Portal Market
Operators should approach the off-portal market similar to how Salesforce.com approached the cloud computing trend with its Force.com platform. Salesforce.com made a large investment in its infrastructure over the years and recognized it could monetize it by offering platform as a service to smaller third parties looking for a quicker way to market. This whitepaper explores how operators should view their networks and business support systems as monetizable assets that can offer substantial value to the off-portal ecosystem.