MOST INNOVATIVE LEADERS
Amdocs Interactive expertise in commerce, partner collaboration, self-service and personalized portal solutions is reflected in the impressive collection of published and award-winning white papers.
Market Insight
A Study of Relevance in Mobile Advertising
This Amdocs ChangingWorlds User Study shows that Amdocs ChangingWorlds Ad Signatures significantly increase the relevance of targeted advertising to mobile users when compared to other targeting techniques. The study, conducted in the ChangingWorlds’ Innovation Centre, examines how users responded to live advertising based on their demographic (CRM) and behavioral characteristics. In all, the actions of more than 200,000 users were analyzed over a 4 month period. Download the white paper to see the full results
How Service Providers can Reassert Themselves in the Off-Portal Market
Operators should approach the off-portal market similar to how Salesforce.com approached the cloud computing trend with its Force.com platform. Salesforce.com made a large investment in its infrastructure over the years and recognized it could monetize it by offering platform as a service to smaller third parties looking for a quicker way to market. This whitepaper explores how operators should view their networks and business support systems as monetizable assets that can offer substantial value to the off-portal ecosystem.
Amdocs Interactive – Statement of Direction
This Statement of Direction will show, it is Amdocs Interactive’s strategy and vision to enable the world’s leading service providers not just to retain, but to expand their role in the evolving digital value chain. It is our mission to help them to maximize their return on their next-generation network investments by capitalizing on new business models and delivering highly personalized and profitable online experiences—any time, anywhere.
How Service Providers can Use APIs To reclaim their stake in the Aplication Value Chain as ‘Smart Network Providers’
Key to service providers’ ability to tap into the potential of the app store market is their ability to change how they perceive their application program interfaces (APIs), as well as how they work with third-party developers. By rethinking their business models and how they leverage their network and business assets, service providers can successfully tackle the app store market and achieve tremendous return on investment for their efforts.
In the App Store Market Fortune Favors the Brave
As the mobile app store space becomes a major growth area in 2009, it becomes more evident that no single application store will prevail. To win in this space, mobile application stores must provide a uniquely differentiated experience for both mobile users as well as application developers. Read this whitepaper to find out how Service Provider Success Hinges on Exposing Key Business and Network Enablers to Create Rewarding Experiences for both Consumers and Developers.